The Olympic Rules strictly state that if you are not one of the official sponsors, then they may not associate themselves with the Games. Apparently, Verizon, Red Bull, or any other like company would have to pay tens of millions of dollars to show their support for the Games on twitter.
Although the penalties are vague I'm sure the U.S Olympic Committee will put an end to what they call "ambush marketing."
Read Article At: http://blogs.wsj.com/digits/2010/02/22/red-bull-verizon-tweets-run-afoul-of-olympics-rules/
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